Article Writing and Marketing- An introduction
The art of article writing and marketing on the internet is different from the traditional writing and marketing. This is evident in designing titles, contents and the overall presentation of the article. In traditional copy writing, the headline is a crucial factor influencing the success of a the book or article.
This is unlike the article marketing success on the internet, where you need to take into consideration how the article is found by readers.
There is a general misconception that most people visiting a website would like to read every article appearing on the net and choose the best that suits their interest.
The fact is that most people search the Internet using one of the major search engines like Google , Yahoo or MSN. They type certain keywords that are related to the topic of their interest. It may be an article or information they are looking for. The search engine will then provide results that best match your query.
In other words, your article is placed in the search engine results for the keywords and topics that are most relevant to the content of your article. Most search engines give heavier weight to the first three to five keywords and a lower priority to the rest of the keywords.
So, the first three to five key words of your article title will determine the success of your article on the net, in terms of how much traffic your article will generate back to your website. The primary concern, therefore, should be to create keyword-rich article titles that match the most commonly searched keywords for your topic.
By understanding keyword research and creating keyword-rich, intelligent article titles you can maximize your article marketing strategy . By doing so you can create massive amounts of traffic to your articles and website. This is due to the fact that search engines love smart, keyword-rich titles.