Does longer Domain Name Registration help Search Engine Ranking?
Experts say registering a domain name for a longer period will help search engine optimization. How far it is true in securing search engine ranking, one thing is very clear that longer period registration will help you retain a profitable websites under your ownership.
For this reason successful webmasters register domain names for longer period, say 10 years or so. And there are domain registrars who offer attractive discount for longer period registration, thereby you can save money also on registration / renewals.
Registering domain names for longer period will also help you stay ahead of your competition. If your competitors have generally renewed their domain names for one or two years, you might consider registering your domain name for 5 or 10 years. Why? Because , extending domain name's expiration date might help your search engine rankings. This is perhaps only a small victory when it comes to search engine rankings.
Another benefit is that you don’t have to deal with the annual process of renewing them every year. If your domain name expires, there's a good chance that someone will register your domain name immediately after it expires.
If, for whatever reason, you don't renew your domain name, someone watching a 'watch list' of expiring domain names will try to capitalize on the online business that you've built over the years. They know that there is potential website traffic they can have simply by renewing your old domain name. By renewing your domain name for several years, your domain name won't expire for a long time , and thereby won’t open to expired domain name buyers.
Yes, there is every valid reason to register your domain name for a longer period , particularly when you are not used to have a well planned strategic approach to your business. May be that you are running well your online business, but just a slight delay in renewing your site name will cost your business and the effort in building that the venture so far will go waste.


